About Us
About Us – Jass Baker’s
In 2019, we started Jass Baker’s with nothing but a dream — a dream to become Jalandhar’s most loved customized cake brand. Back then, we didn’t come from a culinary background. We had no professional training in baking, no fancy kitchen, and no big plans — just a deep desire to create something meaningful, something beautiful, and something delicious.
We began with a simple belief: that celebrations deserve cakes that are not only stunning in design but also made with care, quality, and love. We wanted to serve people with cakes that felt good in every way — made from the best ingredients, completely vegetarian, and without even a trace of egg. The real challenge was to make sure that our eggless cakes didn’t just meet expectations — they exceeded them.
— Our customers
Over the years, what started in a small kitchen grew into a full-fledged bakery. We poured our hearts into learning, experimenting, and perfecting every recipe. From birthdays to weddings, baby showers to anniversaries, our cakes have been a part of thousands of precious moments — each one crafted with intention and a promise of quality.
But we didn’t stop at cakes. As we grew, so did our passion. Today, Jass Baker’s is not just known for customized cakes — we’re the first choice for cookies, breads, and so much more. Our fresh, preservative-free breads are now served in some of the leading restaurants across Jalandhar.
Every bite that leaves our oven tells a story of hustle, heart, and hope.
The Team Behind Jass Baker’s – A Dream Baked by Three
At the heart of Jass Baker’s is a trio of passionate individuals who turned a simple dream into one of Jalandhar’s most loved and trusted bakeries — Hitesh Khurana, Rahul Khurana, and Nitin Khurana. Together, they built Jass Baker’s from scratch in 2019, starting with no formal training in baking, just a bold vision to create high-quality, 100% vegetarian cakes without compromising on taste, health, or creativity.
Hitesh Khurana – The Voice of the Brand
Hitesh is the voice of Jass Baker’s — the one who connects our brand to the people. As the head of marketing and online presence, Hitesh brings warmth and personality into every interaction. With a natural talent for understanding customer needs, he’s built a loyal community through meaningful conversations, personalized service, and an unwavering focus on customer satisfaction.
Rahul Khurana – The Heart of the Kitchen
Rahul leads production and day-to-day operations. He ensures that every cake, bread, and cookie reflects our commitment to quality and consistency. From managing the team to maintaining the highest hygiene standards, Rahul’s dedication and discipline have helped us grow from a small setup to a full-scale bakery that now supplies to top restaurants across Jalandhar.
Nitin Khurana – The Visionary
Nitin is the visionary guiding our future. As the head of research, development, and long-term planning, he’s constantly innovating — testing new recipes, exploring healthier options, and strategizing ways to scale the business. Thanks to his forward-thinking mindset, Jass Baker’s continues to evolve and stay ahead of the curve in the bakery world.
They didn’t just start a bakery — they built a brand grounded in trust, love, and a dream that just keeps rising.